In my role as marketing manager at student association PSW, I designed the visuals for all social media channels. My goal was to communicate the activities, events, and unique atmosphere in an attractive and consistent way. I developed posts with a clear visual identity, paying attention to color use, typography, and composition. This created a recognizable look that strengthened the association’s brand and made it instantly recognizable to members and followers.
In addition, I responded to the target group’s experience by creating visually appealing content that invites interaction. Thanks to this approach, I was able to increase member engagement, improve the visibility of events, and positively reinforce PSW’s image on social media.